Although “playing” the Simulation makes up just 30% of the time, it provides the platform for the critical issues to be dealt with and the learnings to take place. It also contributes to generating engagement through competition and collaboration with other team members.

During the business simulations, learners work together in teams, running their own simulated business. While competing with other teams (competitors in the market), they follow a realistic business process, making all the decisions which they typically confront in their real business environment, discovering the consequences and results of their decisions over a series of business cycles. After each business cycle, financial reports are compiled and KPIs are benchmarked against the other teams.